mflow - mp3 downloads, share with itunes & get paid!

So on Friday I received an invite to try out MFlow, the new kid on the mp3 download block. What’s unique, I think, is that they have a community element that allows you to share your recommendations although there is the incentive that you get 20% of the mp3 price if one of your followers makes a purchase based on your recommendation.
Pretty awesome so far right?

The catalogue of artists currently stands at over one million tracks which may be dwarfed by iTunes but let’s not forget this is a beta site that hasn’t actually launched yet, is growing all the time, and already has Universal & Sony on board.
My only concern is the money aspect of the site, personally I think this will lead to people just adding other people to get followed back (a rather horrible trait found often on Twitter) to raise the potential number of people seeing their recommendations, and potentially buying tracks so they get a cut. Of course you can limit the number of people you follow, just like Twitter, it’s all under your control so perhaps I’ve no reason to be bothered about but I would be interested to know if their will be any policing from flow themselves over strange user activity (mass following/unfollowing a.k.a ‘gaming’).

According to the blog, http://mflow.posterous.com (where you can also find full details about the site’s features and the company), it won’t be long before you can hook up mflow with Facebook & Twitter and broadcast your recommendations. I’ve got no doubt at all that this will split users of all services evenly between those who see this as another way to share more about yourself (your musical taste) and those who will see it as more online noise but again I’m sure it will be part of your account options on what you wish to opt in to and what you choose to share.
As previously mentioned the current catalogue is large but still has some gaps, if you’re looking for more of the niche labels or genres then you may be a little disappointed. Just for a comparison I took 5 tracks from www.bleep.com & 5 tracks for www.boomkat.com (from the downloads page) to see if I could find them on mflow. Mflow had 3 of the tracks picked from Bleep & had 2 of the tracks from Boomkat. These were however the new releases rather than any back catalogue type tracks. I’m not surprised at this as a lot of these tracks are on small labels and I’m sure that with time they will be looking to have their catalogues on mflow but it’s a promising start.
From a feature point of view there are a few things I’d like to see:
- The ability to add comments to flows from people I follow. There are two reasons for this - 1. It would increase conversation about the music, 2. It would introduce me, through the comments, to people who are following the person who originally flowed. You like the comments that someone is making on a flow then you may start to follow them.
- Playlists/charts - It would be useful if I could put up a monthly chart of my favourite tracks, this could sit on my profile page and then even if people miss your flows they could go there and check out what I’m into at that time.
- From a dj/radio show/podcast point of view it would be handy to link in tracklistings for listeners to buy, of course this is dependant on the availability of tracks on the site. Taking it a step further it would be cool to mflow link up with www.mixcloud.com so that when you’re listening to a cloudcast such as www.flytronica.com on Mixcloud you could click the tracklisting and buy a track via mflow. Currently when uploading a cloudcast to mixcloud you need to provide the artist and track information, if this could check against mflow’s database to activate a purchase link within the player that would be pretty cool, for both companies.
I’ve got a feeling that this site will become pretty massive, will be interesting to see just how it develops before it goes for a full public launch and suddenly scales up in huge numbers. One to watch!



